Tencent has established three requirements that need to be met if you want to transfer a WeChat Official Account to another company: What are the requirements to transfer a WeChat Official Account?
Moreover, the Personal and International Official Account (registered through a foreign business license) cannot be transferred. That includes:Įven though this new process is now available, there are still some requirements that companies have to meet in order to transfer the ownership. So, it is possible to transfer your WeChat Official Account?įrom now on, Tencent has made it possible to swicht the WeChat Official Account from one company to another. It was possible that some companies were facing some separation between their WeChat Official Account's owner and their actual business ownership.A company faced serious business risks when a third party was registering their WeChat Official Account because then they were forever dependent on the said third party.That meant that they had to create a new WeChat Official Account which required the acquisition of followers from the previous account. If the company wanted to change or sell the actual account, it had to start all over from scratch.There were three unfortunate consequences of this previous situation: What was the problem with non-transferable WeChat Official Accounts? Which meant that it was impossible to sell their account or even change the legal ownership. A company that had a WeChat Official Account could not change its registered account holder. The previous situation of the WeChat Official Account was quite bothersome.
What was the previous situation of the WeChat OA? With a WeChat or Weixin Official Accounts you can gain followers to redirect them to your website, ecommerce solution (ecommerce website, WeChat Store, Mini Program) by publishing attractive articles or offers.
What is a WeChat Official Account?Ī WeChat official account is a powerful tool to promote your business in China, it basically works like a Facebook Page but appears directly in the chat section of WeChat (or within a specific folder in the chat section). Do you remember the days when it was impossible to change the ownership of your registered WeChat Official Account?I am happy to inform you that since last week, Tencent finally decided to modify this process! Therefore, from now on companies are allowed to switch the ownership of their WeChat Official Account.
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